Coast Home Services


Visual Identity

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Coast Home and Business Services helps holiday home owners create an exceptional vacation experience for their guests by offering home maintenance and other services. Angela, who operates the business alongside her husband, wanted a logo that would appeal to a mid-40’s and above female audience. She wanted it to signify trust, professionalism, and refinement. The logo also needed to be versatile enough to print on products such as t-shirts and caps.

Finding Inspiration

Coast Home Services is located in Norfolk, England, so coastal living and regional architecture were two of our inspirations. Angela knew that she liked blue and rust and created a Pinterest board with photos. I used these, and expanded upon them to find colors that suited her brief.

Next, I began sketching concepts, though I had a clear idea already of what her logos might look like. Below are a few logo concepts.

Refining Concepts

While refining the concepts, I chose a script font that’s rolling like the waves. Pairing blue with a deeper shade of rust and two classic fonts, the final logo and variations paint a refined picture of a friendly, trustworthy company. The body fonts are pictured below.
Header and Body text Coast
sketchbook on table with logo drafts for Coast

Final Logos

Here are the final logos, useful both in print and for products, created to give Coast Home Services a professional, trustworthy brand that looks right at home on the Norfolk coast.

Coast Home Services four logos

In Her Own Words

Kari designed a new brand and logo for me and I’m absolutely delighted; I did not really give her much to go but she instinctively understood what my business was about and the needs of my customer. I feel her design has brought my business bang up to the 21st century! Throughout the process, Kari kept me informed, explained her reasoning behind her ideas for the design and was very professional in all her approaches. I love my new brand and take real pleasure in handing out my new business cards. Kari was an absolute delight to do business with and I would have no hesitation in using her again or of recommending her to anyone thinking of a rebrand or any new design work.
Angela Nubbert
Coast Home & Business
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